A fractional CMO is a part-time marketing executive who provides businesses with the expertise and guidance of a Chief Marketing Officer without the full-time cost. This can be a great option for businesses that need help with their marketing but don’t have the budget to hire a full-time CMO.
How much does a fractional CMO cost?
The cost of a fractional CMO can vary depending on a number of factors, including the experience and expertise of the CMO, the number of hours they work, and the specific services they provide. However, in general, fractional CMOs typically charge between $200 and $350 per hour. However many fractional CMOs are willing to get creative with start ups (some are willing to accept equity instead of cash) and NGOs.
How can you find affordable fractional CMO expertise?
There are a few things you can do to find affordable fractional CMO expertise:
- Look for fractional CMOs who are just starting out. Experienced fractional CMOs can command higher rates, but fractional CMOs who are just starting out may be willing to work for less.
- Consider hiring a fractional CMO on a retainer. This will give you a set amount of hours each month that you can work with the CMO, and it can help you save money in the long run.
- Look for fractional CMOs who offer a variety of services. If you only need help with a specific aspect of your marketing, you may be able to find a fractional CMO who is willing to work with you for a lower rate.
- Get quotes from multiple fractional CMOs. This will help you compare prices and find the best deal for your needs.
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Benefits of hiring a fractional CMO
There are a number of benefits to hiring a fractional CMO, including:
- Access to experienced marketing expertise. A fractional CMO can bring years of experience and expertise to your marketing team.
- Flexibility. Fractional CMOs can work with you on a flexible schedule, so you can get the help you need when you need it.
- Cost-effectiveness. Fractional CMOs can be a more cost-effective option than hiring a full-time CMO.
If you’re looking for affordable marketing expertise, a fractional CMO may be a great option for your business. By doing your research and comparing quotes, you can find a fractional CMO who can help you achieve your marketing goals without breaking the bank.
Here are some additional tips for finding affordable fractional CMO expertise:
- Network with other business owners. Ask your colleagues, suppliers, and other business contacts if they have any recommendations for fractional CMOs.
- Attend industry events. This is a great way to meet fractional CMOs and learn more about their services.
- Read online reviews. This can help you get an idea of the experience and expertise of different fractional CMOs.
- Get a free consultation. Many fractional CMOs offer free consultations, so you can get to know them and see if they’re a good fit for your business.
By following these tips, you can find a fractional CMO who can help you achieve your marketing goals without breaking the bank.
If you’re readying this, then you’re in luck! Fullerton Strategies provides fractional CMO support. Contact us here to lear more!